Design is only
half the story
The Background
- Built with clarity.
- Designed with momentum.
- Structured for growth.
I spent more than twenty years in sales, marketing, and advertising before building websites full-time. That experience shapes everything I do. I understand what it takes to move someone from curiosity to trust — and from trust to action.
Web design, to me, isn’t decoration. It’s communication. It’s positioning. It’s clarity. Your website sits in the middle of a competitive landscape where attention is limited and time is scarce. If it doesn’t guide, reassure, and convert, it’s just noise.
My background in sales gives me an advantage most designers don’t have. I don’t just think about layout — I think about objections, momentum, messaging, and decision-making. Every section should have a purpose. Every interaction should reduce friction.
I’m not here to simply build websites. I build tools — purposeful, practical systems designed to create opportunity and support growth.
My Experiences
I have had the opportunity to work with some of the best companies in Blair County and beyond. I am truly the collection of these experiences and am thankful I have been able to experience success, meet some fantastic people, and learn some lessons along the way.
I am currently working for Cleveland Brothers, working as an outside sales specialist for their HYMAC (Hydraulics, Machining, and Chroming) Division. In this role I get to put into practice all of the sales and marketing experiences I have collected along the way. I get to work for a fantastic company that is an industy leader for Catepillar Heavy Equipment and still understands the needs for quality and customer service. I get to spend my days with contactors, equipment operators, and mechanics that keep their own businesses running.
Before Cleveland Brothers, I spent time in the field working in sales and business development for companies like Scott Electric, Janitors Supply, YaZo Group, Sounds Good Media, and Forever Broadcasting.
The Tech Stack
The websites I create are all made to communicate purpose and feeling. One that invites the user back or drives them to reach out. One part of this is the design. The layout, colors, and imagery are always combed over and scrutinized to perfection. The second part of the website is the development of the backend. The implementation and tech stack behind the scenes. My current approach is multifaceted and balanced.
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Static HTML/CSS/JS
Fast loading, minimal size static websites that require small and infrequent changes.
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Wordpress, Custom Theme, Elementor Pro
Minimal Wordpress setup with dynamic content management for small to medium websites with in house updates.
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Laravel, Bootstrap CSS/SASS, Statamic
Flat file website build for medium to large websites made to scale with frequent updates.
Website development and structure are key to building websites that last. The architecture I choose to deploy on any given project is carefully chosen based on the needs of the client and the purpose.
Get In Touch
If you want to connect and stay in touch the best way is to follow me on Instagram or connect with me on LinkedIn. I am active on both daily.
You can now also find me on Design Rush and Meta's new platform Threads. These are both new to me but I am excited about what they bring to the table.